Best Buy and Lady Gaga have partnered for a deal that will include Lady Gaga's latest album, Born This Way, with the purchase of any postpaid mobile phone with 2-year activation. Buyers of one of three featured free smartphones - Samsung Epic 4G on Sprint, HTC Inspire 4G on AT&T or Samsung Fascinate on Verizon Wireless - will receive both a physical and digital version of the album with 2-year activation. Scott Anderson, head of merchandising for Best Buy Mobile, says, "As smartphones become more sophisticated, we're seeing our customers rely on their mobile devices for everything from video and photos to music players. Best Buy has a solid history as an entertainment company and with the great response we've received from our customers around our free smartphone promotions, we felt it was an opportunity to bring these two worlds together, and give our customers two high-demand items - a new smartphone and the new Lady Gaga CD - for free no less."
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