Saturday, May 28, 2011

2011 Fifi Award Winners Announced

The Fragrance Foundation has announced the winners of the 2011 FiFi Awards. Over 30 crystal statuettes were presented at the celebration at Lincoln Center attended by fragrance executives, guests and celebrities. Some of the celebrity guests included Kelly Bensimon, Nate Berkus, Willie Carson, Cat Cora , Mary J. Blige, Halle Berry, Josh Duhamel, Fergie , Padma Lakshmi , Desiree Rogers , Trey Songz , Tiffany Amber Thiessen and Kate Walsh. Here are some highlights of this year's winners.


2011 Fifi Winners and Honorees
  • Consumer's Choice Award Men's: Bath & Body Works Signature Collection for Men Twilight Woods
  • Consumer's Choice Award Women's: Bombshell, Victoria's Secret

  • Fragrance Superstar: Gucci Guilty, P & G Prestige
  • Fragrance Sales Breakthrough of the Year: Mary J. Blige and Carol's Daughter
  • Elizabeth Taylor Fragrance Celebrity of the Year Award: Halle Berry
  • 2011 FiFi New Fragrance Celebrity of the Year Award: Fergie

  • Bath & Body Line of the Year: Coco Mademoiselle Bath Essentials, Chanel
  • Interior Scent Collection of the Year: Jonathan Adler "Happy Chic"

  • Best Packaging of the Year Women's Luxe: Gucci Guilty
  • Best Packaging of the Year Men's Luxe: Marc Jacobs Bang
  • Best Packaging of the Year Women's Broad Appeal: Bombshell, Victoria's Secret
  • Best Packaging of the Year Men's Broad Appeal: Herve Lerger Homme
  • Best Media Campaign of the Year Women's: Gucci Guilty
  • Best Media Campaign of the Year Men's: Bleu De Chanel, Chanel

  • Fragrance of the Year Specialty Brand Men's: Banana Republic/Republic of Men Essence Eau de Toilette
  • Fragrance of the Year Specialty Brand Women's: Bombshell, Victoria's Secret
  • Fragrance of the Year Broad Appeal Men's: Herve Leger Homme, Avon
  • Fragrance of the Year Broad Appeal Women's: Halle by Halle Berry Pure Orchid, Coty
  • Fragrance of the Year Direct-to-Consumer: My Life by Mary J Blige, Carol's Daughter
  • Fragrance of the Year Specialty Luxe: Men's Tom Ford Azure Lime
  • Fragrance of the Year Specialty Luxe: Women's Balenciaga Paris
  • Fragrance of the Year Indie Brand: Six Scents Parfums: Series Three (Unisex)
  • Fragrance of the Year Men's Luxe: Bleu De Chanel, Chanel
  • Fragrance of the Year Women's Luxe: Gucci Guilty, P & G Prestige

  • Fragrance Hall of Fame Women's: Issey Miyake L'Eau d'Issey, Beaute Prestige International
  • Fragrance Hall of Fame Men's: Jean Paul Gaultier 'Le Male' Beaute Prestige International


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