Friday, May 20, 2011

Gilt to Launch Lady Gaga Sales Event

Gilt Groupe has announced it will launch a sales event with Gaga inspired merchandise and music. The event will commence at 12pm EDT on Friday, May 20th - on both Gilt.com and GiltCity.com - and run through Sunday May 22nd, 9pm. The sale will contain seven distinct offerings, including pre-orders on the album, two curated sales by her Fashion Director, Nicola Formichetti, a Mugler dress worn by Lady Gaga, and VIP access to special events and experiences .


Nicola Formichetti will be bringing Gilt members the opportunity to shop looks that he has curated and styled himself. During the event, a dress worn by Gaga to close Mugler's A/W '11 fashion show will also be available for purchase.

Nicola Formichetti says, "The dress is an iconic piece. With this design, we were imagining what Lady Gaga would wear if she were getting married to fashion."

Here is a video from Gilt about Nicola Formichetti talking about fashion and Lady Gaga. Take a look:



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Source: http://www.shoppingblog.com/blog/5181127

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